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Why Is Establishing an Online Presence Important?

By Nia Lawrence


People rely heavily on the Internet, especially if they have a business to promote. This fact has become clearer ever since the advent of technology made possible the emergence of innovative computers and high-speed Internet connectivity. No longer do people need to spend a massive amount of cash on advertising schemes. All they have to do is use the Internet and its resources to set up websites where they can promote their business the less expensive way. However, not all succeed because they remain unknown to consumers. The reason for this is failure to establish a powerful online presence.

At http://www.ltseo.com.au/online-presence.html, it tells us that achieving success as an Internet marketer is not something that happens in a flash. It takes more than a compact website to do the trick. Thriving and establishing an online presence takes more than just picking out a domain name, setting up a website, relaxing, and waiting for income to roll in. Aside from having your website in the lists of various website directories, one of your main objectives must be to have your website show in the results pages of Google, Yahoo, and Bing.

There is even better reason why an Internet marketer needs to establish his online presence as http://www.ltseo.com.au/online-presence.html tells us. You see, when people need to buy something online, the first thing they do is go to search engines. They just enter the keywords that best describe what they need. Search engines would then crawl the Internet and look for appropriate pages where consumers can buy the item they need. If a website is doing well, it will obviously be included among the top results. This is very important.

Landing on the first or second page of the results is extremely crucial because studies show that majority of consumers never go past the third page of the results. This being the case, it's important for Internet marketers to position their business right on the path of consumers. As pointed out on http://www.ltseo.com.au/online-presence.html, search engine optimization or SEO can emphatically help a budding online business make its presence felt on the World Wide Web. Talking about getting a business right in the path of consumers, SEO is the art and science of placing a website right where everyone can see it - at the top of the results page of search engines.

Aside from that, SEO also leads to long-term gains and benefits for Internet-based businesses. By applying a set of safe practices, tried and tested principles, and combining these with research and analysis, an Internet market will have the recipe it needs to make its online presence felt.




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