In the last issue we spoke of using Facebook ads to enhance your business even more. In this issue we are going to talk about social media management for much better search engine rankings and traffic.
There have been reports coming out that Facebook draws in more traffic than Google Ads and other traffic-generating tools. Whether this is true or not, it's not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and a lot easier to set up.
Here are some further tips on how to get traffic from search engines straight to your Facebook page:
Form Lots Of High-quality One-way links
There are a number of ways you can lead your potential clients and customers towards your page. This is one of the beauties of this social networking site. You can do this through backlinks depending on the number of 'Likes' that you receive. This is the onsite way.
The offsite way is to build links using other websites such as your official website, article directories, other social networking sites, email signatures and the like. Articles are a great way to build links. Not only that, they also allow you to presell to your prospects before reaching to your main page.
- Use A Professional Business Name
While it's good to be thoughtful with your profile and updates, the same does not follow for your Facebook name. The key here is to make sure your business is searchable at Facebook. This maximizes your target keywords much better. The name should not serve as sales pitch so don't try to stuff them too much with descriptions unless you need to differentiate your name with a similar business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why don't you consider changing yours into "Jonathan's Healthy Fruit Shakes"
The same goes for vanity URLs. This is a somewhat innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Similar to your business name, your URL should be very relevant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
- Your Profile Should Be Comprehensive
What can be a more significant aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan depending on how useful and appealing your page is. So answer completely as much as possible. Here, you can be creative with the descriptive text that you place in the About Page and related outside links.
Be sure to place keyword rich content in your squeeze page. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Try also to get positive customer feedbacks or testimonials. This is a great way to build your reputation within the industry.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a replacement for an official website. Essentially, it can be used to supplement information or to better socialize with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business.
There have been reports coming out that Facebook draws in more traffic than Google Ads and other traffic-generating tools. Whether this is true or not, it's not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and a lot easier to set up.
Here are some further tips on how to get traffic from search engines straight to your Facebook page:
Form Lots Of High-quality One-way links
There are a number of ways you can lead your potential clients and customers towards your page. This is one of the beauties of this social networking site. You can do this through backlinks depending on the number of 'Likes' that you receive. This is the onsite way.
The offsite way is to build links using other websites such as your official website, article directories, other social networking sites, email signatures and the like. Articles are a great way to build links. Not only that, they also allow you to presell to your prospects before reaching to your main page.
- Use A Professional Business Name
While it's good to be thoughtful with your profile and updates, the same does not follow for your Facebook name. The key here is to make sure your business is searchable at Facebook. This maximizes your target keywords much better. The name should not serve as sales pitch so don't try to stuff them too much with descriptions unless you need to differentiate your name with a similar business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why don't you consider changing yours into "Jonathan's Healthy Fruit Shakes"
The same goes for vanity URLs. This is a somewhat innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Similar to your business name, your URL should be very relevant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
- Your Profile Should Be Comprehensive
What can be a more significant aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan depending on how useful and appealing your page is. So answer completely as much as possible. Here, you can be creative with the descriptive text that you place in the About Page and related outside links.
Be sure to place keyword rich content in your squeeze page. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Try also to get positive customer feedbacks or testimonials. This is a great way to build your reputation within the industry.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a replacement for an official website. Essentially, it can be used to supplement information or to better socialize with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business.
About the Author:
You can get the traffic if you choose to use Facebook for Business. But if you want to learn more, check out here for more Facebook marketing tips.
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