In our previous issue, we discussed about establishing a Fan Page on Facebook. In this issue, you will learn how to get individuals to 'like' your page.
Before actually doing something to get more 'Like' clicks, you should first know the primary issue when making your Fan Page as noticeable as possible. Awareness should be your primary goal when using a Facebook Fan Page.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. As its core group, the company should tap their employees and close contacts. Send business ezines that announce the launching of your Fan Page. You can expect to get a number of 'Likes' in just a short while if you're running a large-scale business and has been around for quiet a while already.
Several firms even make it necessary for their staff to include the Facebook account in their e-mail signature. With this, it will be easier for the company to contact personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
By and large, the impact of social media management is tremendous when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. You'll know your business is well-recognized when you have achieved several thousands of Facebook 'Likes'. It tells how your business is very much visible online. The more 'Likes' a Fan Page has, the more effective it is in attracting potential customers. To get more 'Likes' your page should be like a well-oiled machine. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound like a huge task but it can actually be done easily as long as the company is properly organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Post updates that are always benefit-driven but not full of hype. A lot of half truths will ruin your reliability online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be happy with the site so they can share it with others as well.
Check for our next issue. We'll talk about the ways on how to use marketing promotions, challenges and give-aways to draw in more Facebook Fans.
Before actually doing something to get more 'Like' clicks, you should first know the primary issue when making your Fan Page as noticeable as possible. Awareness should be your primary goal when using a Facebook Fan Page.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. As its core group, the company should tap their employees and close contacts. Send business ezines that announce the launching of your Fan Page. You can expect to get a number of 'Likes' in just a short while if you're running a large-scale business and has been around for quiet a while already.
Several firms even make it necessary for their staff to include the Facebook account in their e-mail signature. With this, it will be easier for the company to contact personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
By and large, the impact of social media management is tremendous when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. You'll know your business is well-recognized when you have achieved several thousands of Facebook 'Likes'. It tells how your business is very much visible online. The more 'Likes' a Fan Page has, the more effective it is in attracting potential customers. To get more 'Likes' your page should be like a well-oiled machine. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound like a huge task but it can actually be done easily as long as the company is properly organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Post updates that are always benefit-driven but not full of hype. A lot of half truths will ruin your reliability online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be happy with the site so they can share it with others as well.
Check for our next issue. We'll talk about the ways on how to use marketing promotions, challenges and give-aways to draw in more Facebook Fans.
About the Author:
You can make an additional income source if you know how to properly implement Facebook marketing. If you're already using Facebook for Business, you can get more tips here.
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