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A Study Of Strategic Insight

By Lana Bray


Planning is an ancient activity used to enhance performance in competitive fields. Organizational managers have adopted strategic insight in steering their organizations. It has become impossible for both private and public ventures to operate successfully without integrating this aspect in their operations.

The chief executive officers of multinationals and government agencies have resolved to commit large sums of money to this cause. Strategic understanding and planning is now regarded as the secret ingredient to prosperity. Most important is its role in the competitive markets. Blueprints have gained immense value in current markets. Such is the importance placed on it that firms have established planning departments. These are well-funded and staffed to equip the organization with sufficient skills to survive the cutthroat competition.

Over the years, innovation and planning have not been differentiated by management. This caused confusion by the vague definitions especially in planning for the company's future. While innovation refers the development of new products, planning encompasses improvements in all aspects of the organization. It is a necessary change for increased productivity and ultimately profitability of the entity. It might involve simple things as restructuring production processes and motivating staff.

To many uninformed citizens, focus on this aspect of business is irrelevant. Unknown to them is the importance of information in today's workplace. In today's world, an uninformed population misses out on important opportunities. Transformation of the world to a global village has necessitated continual renewal of knowledge. This not only elevates people but also enables them to deal with increased challenges. Luckily channels for disseminating this are available at little or no cost. Only the lazy and stubborn can miss out on this interesting adventure.

A major problem faced by numerous organizations is a lack of ownership of this function. The research and development department develops strategies suitable for the survival of the company for shareholders' benefits. On the other hand, the marketing department ensures increased sales and an expanding market share. This involves branding and advertisement to portray its products as the best in the market. In the foray are the budgeting and cost control people who see to it that available capital is used efficiently to ensure profitable operations. All these organs have a say in the direction of the company, s strategy. It is, however, impossible to state which function is fully responsible for the long-term success of the establishment.

A county's security is vital in determining economic success. Governments have employed the best minds in their respective countries in their defense forces. This is to make sure their sovereignty is never compromised by enacting stringent military policies. Besides, it ensures plans are in place to deal with terrorist attacks in the future and boost investor confidence. The result is increased investments and prosperity if the respective economies.

Large corporations have a linkage problem when it comes to strategy. Coordinating their various departments is a problem they must overcome for this function's relevance. Small firms are lucky since they have fewer management levels.

Investment in corporate strategic insight has been identified as an influential ingredient for the success of any corporation. This is proof that foresight complements hard work. Managers ought to invest in it for better yields.




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