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Searching The Net For What You Need

By Sterling A. Brown

Is it an extension of your bricks and mortar store? Or will it be a stand-alone operation? What can you provide that no one else can? Of what value is your site to customers? Even if you don't sell online, you need to answer these questions.

Statistics can tell you where customers are coming from, what they look at and what lead them there in the first place. Because you are dealing with sensitive information, your provider should use state of the art security to protect your site from hackers.

Everyone on the Internet is looking for the ultimate get-rich-quick scheme. At least that is what the people selling the ultimate get-rich-quick scheme would like you to believe. Which one is the 'ultimate'? Well, if you hear them tell it, theirs is, of course.

Not only is one of the best search engines with the largest data bases, but you can maximize your ability to search on it if you know how to do this. Google is widely recognized as an excellent search engine. It has been rated the #1 search engine for providing an Outstanding Search Service by Search Engine Watch. It was also rated the Most Webmaster Friendly Winner.

42 percent of three-year-old business-to-business Web sites in the US are now profitable, with another 14 percent expecting to turn a profit within the next year, according to the latest report from ActivMedia...." Each story contains a link to related articles, so you can go a little further if you choose. It also has a search engine to help you hone in on exactly what you're looking for.

You will need programs to ensure your specific functions will work seamlessly and return the results you require in the way you expect. Because something has not been done before, does not mean it is not technically possible. As long as it is cost effective to write a program to fulfil the need, then this can go toward providing some of your unique market positioning. The golden rule is to keep things as simple as possible for the user to move around. The crucial point to note is, to achieve success, there must be a demand for your service in the physical world and you need to demonstrate how you will make sustainable profits. Without this solid foundation, no amount of fancy technology will make your site successful or raise the investment you require to make it happen.

Once you have a clear idea and evidence your concepts will work as a business venture, it is time to call in the technical expertise to build a working model. At this stage, all of the research and knowledge of your marketplace is critical to success. You will need to convey your ideas across to people who may never have been in business and have no grasp of business fundamentals. As they will probably be responsible for the design of complex programs to ensure seamless operation of your services and transactions, it is crucial you make them understand your goals.

For every successful Internet business, there are hundreds still trying to attract the attention of investors, and many will simply not succeed. It is expensive and very hard work to start a long-lasting and profitable Internet venture. This is reality and it is fickle.


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