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Tips You Should Know About Online Classified Advertising

By Patty Gibbs


Sites like Craigslist and GumTree have ensured the growth of online classified advertising and nowadays, people are more open to the concept. The main reason for its increased effectiveness is the incredible rise of internet users over the past few years. There's an ever increasing number of advertisers who are resorting to classified advertising because they have come to understand exactly how much targeted exposure they can obtain using classified advertising websites. We will look at three tips that will help improve the effectiveness of your classified advertising in this article.

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Concentrating on your core marketing message is the only way to create a good classified ad. In other words, understand what would be really appealing to your target audience and how would they respond to your offer. Your ad is not just an ad, but a vehicle that carries your targeted marketing message to your prospects. Once you completely understand this idea, you will find it simple to create an ad that is attractive and also generates a high response rate.

Always take a bit of time to read over the terms and conditions of any classified ad site you'll be posting on. If you try to over-post a particular ad or spam the sites with your message, you'll end up in trouble, and potentially even get your account banned. Like they say, never bite the hand that feeds you! So be sure you spend a bit of time reading through any rules or conditions before you start posting your classified ads. For example, one of the rules on Craigslist is that you're only allowed to post one ad in one city only once in 48 hours. As long as you keep to the rules, you should see that your ads deliver good response rates.

Lastly, always be prompt in responding to any prospects who contact you in regard to your classified ad. Those people are contacting you because they're interested in what you're offering. So if you delay in responding back to their queries about the ad, chances are that their interest level may go down. Consider using an autoresponder so that those people who contact you will receive a response right away.

This article clearly shows that online classified advertising is here to stay. Classified sites will see a spike in traffic in the future as more and more people jump online, using various devices. So if you want to reap the benefits of classified advertising online then it's better you start focusing on the tips that we discussed above to make it work for your business and get targeted exposure. Due to a high level of competition you will have to act consistently to make sure you are a step ahead.

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