If you have an ecommerce site, it is not just your home page which needs to rank in the search engines - all your product pages and category pages need to feature on results pages too. With potentially thousands of product pages on your site, if you can get them ranking for relevant queries, you can get yourself a lot of business. Search engine optimisation is about getting as much useful traffic as possible to a website as a whole, yet often those in charge of a site will make the mistake of focusing all their attention on one page - the home page.
If you are overlooking your product pages, you are missing out on sales. Your product pages will never get as much traffic as your home page, but there are plenty of them and taken together, they should account for the majority of the search engine traffic you receive. Visitors arriving at product pages following search queries are more likely to make a purchase as they are looking for something specific.
Time might be spent getting the pages set up correctly in terms of titles and headings, but often this isn't enough. For a page to have success, it needs to offer something more than all the other pages on the web where the same product is being offered for sale. Many websites have product pages which could never hope to rank in the search engines.
If you use the manufacturer's product description or no product description at all, you aren't doing anything to stand out from the crowd. Product descriptions are a vital part of the optimisation of product pages and they are often overlooked. Google doesn't much care how beautiful your product images are, it primarily deals in words, so it looks at the words on your page.
Product descriptions don't need to be works of art. Produce a few unique sentences, describing the product in question and your page will offer more than most and will also pick up a bit of long tail search traffic to boot. On-page text is so important, but is often overlooked.
If you are overlooking your product pages, you are missing out on sales. Your product pages will never get as much traffic as your home page, but there are plenty of them and taken together, they should account for the majority of the search engine traffic you receive. Visitors arriving at product pages following search queries are more likely to make a purchase as they are looking for something specific.
Time might be spent getting the pages set up correctly in terms of titles and headings, but often this isn't enough. For a page to have success, it needs to offer something more than all the other pages on the web where the same product is being offered for sale. Many websites have product pages which could never hope to rank in the search engines.
If you use the manufacturer's product description or no product description at all, you aren't doing anything to stand out from the crowd. Product descriptions are a vital part of the optimisation of product pages and they are often overlooked. Google doesn't much care how beautiful your product images are, it primarily deals in words, so it looks at the words on your page.
Product descriptions don't need to be works of art. Produce a few unique sentences, describing the product in question and your page will offer more than most and will also pick up a bit of long tail search traffic to boot. On-page text is so important, but is often overlooked.
About the Author:
Just Search Ireland is of the Europe's leading SEO agencies offering a number of SEO services and internet marketing services.
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