So you have got a nicely designed and built custom Facebook Fan Page....now what? A lot of people are under the misinterpretation that simply having a Facebook Fan Page and get a massive following of folk by getting them to love your fan page is enough. But doing that and nothing else, ultimately , what have you actually achieved?
The goal isn't to accumulate a gigantic amount of fans to show others how preferred you are but instead you have to attract carefully targeted traffic that have an interest in your product and have the potentiality to either become purchasers, or to recommend you and your company to others who might become customers.. The reality is, unless you've got an online store built into Facebook, the odds of you selling anything right from within Facebook are thin to none. So your targets for your Facebook Fan Page need to be realistic.
Another misconception that most people have is that they believe that each time they post something on their Fan Page that comment is then broadcast to all their Fans, in addition to having that comment posted on the Walls of all their fans. This simply isn't the case in any way. If you are on Facebook and have become a Fan of others ' pages, how frequently do you get told of their updates? Naturally you are informed of some updates, but not each single business page you are keen On. Nevertheless at the point somebody does Like your Fan Page a notice is posted to their profile, and any of their chums who see it may probably be charmed enough to would like to see what their friend is 'endorsing'.
So how many fans do you really need? There is no magical number really. The only true target point that you need to get to quickly is 25 Fans. This is thanks to the fact that this is the amount of Fans you have to be in a position to get a self-love name and URL (e.g. Www.facebook.com/your-business-name, which can generally make it less complicated for folks to remember. So you could be best served in simply getting any fans, not really targeted fans till you reach this number. After that you need to truly only concentrate on those closely targeted fans that we discussed.
After you have attracted Fans to your Fan Page you want to use this chance to engage them to make sure you that you can continue to build your brand identity with them and to keep them informed of your products and services. Don't take this to mean that you need to barrage them with specials and product details. Instead you have to be more refined by stimulating conversation by employing polls, competitions and perhaps video. Periodically you may want to add a time-stamped voucher to inspire a sale, but this should be the exception rather than the rule.
Another overlooked use of Facebook Fan Pages is the ability this gives business owners to inspire feedback. Many entrepreneurs are scared to this because they worry that any negative feedback is going to discourage potential customers. The truth of the matter is that unhappy shoppers are going to make clear their unhappiness whether you adore it or not. So encouraging them to do it on Facebook means that you are going to be conscious of what's being claimed and can change it into a positive by recognizing that you've heard the concern and plan on addressing it in some form. Potential customers will be stunned that you are an organization that takes client service seriously and act on consumer concerns in order to enhance your business and client satisfaction rates.
Facebook can become a huge and successful part of your Fort Myers social media marketing campaign if used correctly.
The goal isn't to accumulate a gigantic amount of fans to show others how preferred you are but instead you have to attract carefully targeted traffic that have an interest in your product and have the potentiality to either become purchasers, or to recommend you and your company to others who might become customers.. The reality is, unless you've got an online store built into Facebook, the odds of you selling anything right from within Facebook are thin to none. So your targets for your Facebook Fan Page need to be realistic.
Another misconception that most people have is that they believe that each time they post something on their Fan Page that comment is then broadcast to all their Fans, in addition to having that comment posted on the Walls of all their fans. This simply isn't the case in any way. If you are on Facebook and have become a Fan of others ' pages, how frequently do you get told of their updates? Naturally you are informed of some updates, but not each single business page you are keen On. Nevertheless at the point somebody does Like your Fan Page a notice is posted to their profile, and any of their chums who see it may probably be charmed enough to would like to see what their friend is 'endorsing'.
So how many fans do you really need? There is no magical number really. The only true target point that you need to get to quickly is 25 Fans. This is thanks to the fact that this is the amount of Fans you have to be in a position to get a self-love name and URL (e.g. Www.facebook.com/your-business-name, which can generally make it less complicated for folks to remember. So you could be best served in simply getting any fans, not really targeted fans till you reach this number. After that you need to truly only concentrate on those closely targeted fans that we discussed.
After you have attracted Fans to your Fan Page you want to use this chance to engage them to make sure you that you can continue to build your brand identity with them and to keep them informed of your products and services. Don't take this to mean that you need to barrage them with specials and product details. Instead you have to be more refined by stimulating conversation by employing polls, competitions and perhaps video. Periodically you may want to add a time-stamped voucher to inspire a sale, but this should be the exception rather than the rule.
Another overlooked use of Facebook Fan Pages is the ability this gives business owners to inspire feedback. Many entrepreneurs are scared to this because they worry that any negative feedback is going to discourage potential customers. The truth of the matter is that unhappy shoppers are going to make clear their unhappiness whether you adore it or not. So encouraging them to do it on Facebook means that you are going to be conscious of what's being claimed and can change it into a positive by recognizing that you've heard the concern and plan on addressing it in some form. Potential customers will be stunned that you are an organization that takes client service seriously and act on consumer concerns in order to enhance your business and client satisfaction rates.
Facebook can become a huge and successful part of your Fort Myers social media marketing campaign if used correctly.
About the Author:
Gary Hughes is a freelance copywriter and Fort Myers Social Media Marketing Expert. Gary also works for one of the largest Fort Myers web design companies, Alchemy Digital Media, and can be reached via the contact page of their website.
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