When it comes to deciding your rates there are many questions. Should I ask the customer to disclose their budget? Should I give discounts for retainers? Should I offer one size fits all packages? When should I raise my rates? These are some guidelines I find handy.
Know your rates
Your hourly independent rate should be two times the corporate standard. Corporations allow for benefits, paid vacations, taxes and more when they hire you. Those costs are passed on to the clients. You need to do the same.
Know your price
As the social media phenomenon gains traction and the need for small business SEO increase, video on the web is beginning to become an increasingly critical tool for those seeking to make an impression. Keep up with trends and adjust your rates appropriately.
Qualifying
Knowing what a customer can pay is a major step in the negotiating plan. If the customer has a budget that exceeds your rate, don't turn it down, but also don't just pocket the extra money without considering all of the opportunities it gives you to increase your standard of service. It is an investment that leads to better paying gigs.
On the other hand if you are dealing with clients who can't afford your standard rates but offer you something else of value, give them a discount.
Should I offer one size fits all packages?
Employing a cookie cutter approach to price out future gigs leaves allot distribute of room for misunderstanding. I have had many jobs where the customer will use a past job as a reference point to a potential gig with the hope the rate will be the same. Unfortunately they may not be conscious of exactly what goes into producing each job. It's your job to get as much info as you can before giving them an estimation. If you're a resourceful entrepreneur you'll offer your clients something more than they expect with the right increase in rates.
Know your rates
Your hourly independent rate should be two times the corporate standard. Corporations allow for benefits, paid vacations, taxes and more when they hire you. Those costs are passed on to the clients. You need to do the same.
Know your price
As the social media phenomenon gains traction and the need for small business SEO increase, video on the web is beginning to become an increasingly critical tool for those seeking to make an impression. Keep up with trends and adjust your rates appropriately.
Qualifying
Knowing what a customer can pay is a major step in the negotiating plan. If the customer has a budget that exceeds your rate, don't turn it down, but also don't just pocket the extra money without considering all of the opportunities it gives you to increase your standard of service. It is an investment that leads to better paying gigs.
On the other hand if you are dealing with clients who can't afford your standard rates but offer you something else of value, give them a discount.
Should I offer one size fits all packages?
Employing a cookie cutter approach to price out future gigs leaves allot distribute of room for misunderstanding. I have had many jobs where the customer will use a past job as a reference point to a potential gig with the hope the rate will be the same. Unfortunately they may not be conscious of exactly what goes into producing each job. It's your job to get as much info as you can before giving them an estimation. If you're a resourceful entrepreneur you'll offer your clients something more than they expect with the right increase in rates.
About the Author:
Urbancitytv
is an All-in-One video magazine and business directory to Houston Texas that also uses event and video marketing to promote Hot Import Nights style lifestyle events.
is an All-in-One video magazine and business directory to Houston Texas that also uses event and video marketing to promote Hot Import Nights style lifestyle events.
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