As an aftermath of Google Panda 3.3, millions of web sites which formerly enjoyed Page 1 ranking have now evaporated and are still nowhere to be obtained in the search results. This poses a sound question for business owners: is search engine optimization still reliable among business services being offered to boost online marketing?
Google Panda 3.3 is the latest algorithm released by Google. With it, Google investigated for unnatural link building techniques including getting poor quality links from networked blogs and other poor quality sources for SEO articles.
Before, Google only penalized websites that resorted to link buying activities to manipulate PageRank. Now, Google got smarter and visited websites which, while relying on content marketing tactics for link building, sourced their content pieces from automated circulation services, networked blogs, and other poor quality websites which may put irrelevant links to another website for the intent of ranking.
Given this endless change of Google's algorithm, the general feeling is that internet marketers, even those businesses which invest in internet marketing by means of website creation plus optimisation, seem to be playing a risky and volatile game. should they stop doing this?
The quick answer is no. The web remains to be a major playing field in particular for start-ups and SMEs that have conservative cash flow and yet a good product offering.
Business owners have no reason to be distraught. Notwithstanding Google altering its algorithms many times over, aligning with Google ensures business owners that they will acquire quality clients as well. These are individuals who are earnest about availing their products and services, and not just those who are looking for information.
How then should business owners align with Google? It starts from the very instant when they are just conceptualizing their web sites. Business and website owners should bear in mind that Google wants high quality, relevant content for its site visitors. In web design, having no content and 100% images on the home page seriously is not a good way of providing Google a visibility of the website. Placing flash elements which Google just isn't able to index is also not a sound way to let Google know what the website is about.
While Google requires better quality in web sites, website owners must keep to with this raise in the bar. After 100%, there is nothing wrong about being the best website, in Google and your potential customers' eyes.
Google Panda 3.3 is the latest algorithm released by Google. With it, Google investigated for unnatural link building techniques including getting poor quality links from networked blogs and other poor quality sources for SEO articles.
Before, Google only penalized websites that resorted to link buying activities to manipulate PageRank. Now, Google got smarter and visited websites which, while relying on content marketing tactics for link building, sourced their content pieces from automated circulation services, networked blogs, and other poor quality websites which may put irrelevant links to another website for the intent of ranking.
Given this endless change of Google's algorithm, the general feeling is that internet marketers, even those businesses which invest in internet marketing by means of website creation plus optimisation, seem to be playing a risky and volatile game. should they stop doing this?
The quick answer is no. The web remains to be a major playing field in particular for start-ups and SMEs that have conservative cash flow and yet a good product offering.
Business owners have no reason to be distraught. Notwithstanding Google altering its algorithms many times over, aligning with Google ensures business owners that they will acquire quality clients as well. These are individuals who are earnest about availing their products and services, and not just those who are looking for information.
How then should business owners align with Google? It starts from the very instant when they are just conceptualizing their web sites. Business and website owners should bear in mind that Google wants high quality, relevant content for its site visitors. In web design, having no content and 100% images on the home page seriously is not a good way of providing Google a visibility of the website. Placing flash elements which Google just isn't able to index is also not a sound way to let Google know what the website is about.
While Google requires better quality in web sites, website owners must keep to with this raise in the bar. After 100%, there is nothing wrong about being the best website, in Google and your potential customers' eyes.
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