Any AdWords advertiser needs to focus on various ways to boost CTRs. There are many factors that play a role in helping you get a high response for your ads, which generally add up to give you a better CTR. With consistent ad quality you'll enjoy a much higher CTR from your audience. The article below explains a few points that may help ...
Highlight USP: Once you're done grabbing the attention of your target audience with a compelling headline, you need to focus on the description of your ad and highlight your USP in it. Ad descriptions are a great place to point out the USP you have to offer and really set you apart from your competitors. The bigger the gulf between you and your nearest competition, when it comes to your USP, the better results your bottom line will enjoy. You need to work on getting the best out of the limited character space that you have for the description and try to get the users to clickthrough your ad by getting them interested in what you're offering.
Leverage Sitelinks: There's a cool new feature within AdWords called "As Sitelinks" that can help you improve the CTR of your campaign. The benefits of using this simple tool are well worth the effort. Of course, you're probably wondering what it is and why it's so useful, right? The real beauty of it is that it allows you to link to more pages on your website. The advantage that you have with this feature is that you can have a variety of targeted options for the users, which will get more people to clickthrough. When you use something like this that is not commonly used your ads will stand out even more. Of course that's just the beginning. There is no extra fee involved for using this nifty feature.
Take Advantage of Scheduling: Using the scheduling function intelligently could help you grow your ad's CTR while building a history. This is also an excellent way to split test your ads, because you will find that you get fewer clicks at certain times. For example, if your target audience consists of software developers, then you may find a higher CTR during the nights, when compared to the day, because the majority of the developers like working late nights. To get the best possible results, put your mind and experience to work when taking advantage of the scheduling function.
Creating an AdWords campaign that gives consistent results and better profits takes time, patience and perseverance. Since you need to be practical and to make the right choices, you have to leave your emotions out of the equation when working with a campaign.
Highlight USP: Once you're done grabbing the attention of your target audience with a compelling headline, you need to focus on the description of your ad and highlight your USP in it. Ad descriptions are a great place to point out the USP you have to offer and really set you apart from your competitors. The bigger the gulf between you and your nearest competition, when it comes to your USP, the better results your bottom line will enjoy. You need to work on getting the best out of the limited character space that you have for the description and try to get the users to clickthrough your ad by getting them interested in what you're offering.
Leverage Sitelinks: There's a cool new feature within AdWords called "As Sitelinks" that can help you improve the CTR of your campaign. The benefits of using this simple tool are well worth the effort. Of course, you're probably wondering what it is and why it's so useful, right? The real beauty of it is that it allows you to link to more pages on your website. The advantage that you have with this feature is that you can have a variety of targeted options for the users, which will get more people to clickthrough. When you use something like this that is not commonly used your ads will stand out even more. Of course that's just the beginning. There is no extra fee involved for using this nifty feature.
Take Advantage of Scheduling: Using the scheduling function intelligently could help you grow your ad's CTR while building a history. This is also an excellent way to split test your ads, because you will find that you get fewer clicks at certain times. For example, if your target audience consists of software developers, then you may find a higher CTR during the nights, when compared to the day, because the majority of the developers like working late nights. To get the best possible results, put your mind and experience to work when taking advantage of the scheduling function.
Creating an AdWords campaign that gives consistent results and better profits takes time, patience and perseverance. Since you need to be practical and to make the right choices, you have to leave your emotions out of the equation when working with a campaign.
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