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Search + Your World - Adding to Social to Search

By Ian MacOlive


Beginning in first part of January, Google has implemented a new searching system that is quite different than anything they have done before. This searching system, dubbed "Search Plus Your World" scours the internet for public entries like searches before. Additionally, the search engine will now search through any and all personal content that has been shared with you. After both searches have been completed, they will be returned in one big list of results.

A quick note of warning, though: This format is only available for those Internet users who are actively searching the Internet in English and those who are signed in to Google.com. People who will utilize this format or otherwise run into it cannot miss it due to the company making sure that people will get an alert message that tells them they are utilizing the new format.

To some Google users, this new format is a huge boost to their search efficiency and could quite easily make their life easier. By gathering public pages and information with your personal information (like social networking posts and content) you can easily access a large amount of social media that you wish to reference on a regular basis.

With these new changes, Google will now begin showing you a new window that is labeled "Personal Results". This new window will be tailored to each user's distinct search and browsing habits and will also display content that you and your friends have shared on Google's Google+ social network. While this is the primary function of this new format, we will need to look at a few more details to fully explain the new functionality.

This new window will aggregate results from the internet as you have become accustomed to from Google. Additionally, the results will contain posts, pictures and other content that has been personalized from a number of sources. The two main places where this personalization is derived from are your browsing and search habits combined with your Google+ content like public , limited, and private Google+ posts, pictures and other content along with your Picasa pictures too.

There is one other limitation to this service. According to Amit Singhal who is the overseer of Google's ranking algorithms, the terms of service for sites like Flickr, Facebook, and Twitter prohibit Google's technology from crawling and gathering the information that is housed on these sites. This may disappoint some social networking users that use these services. Thus, this new format that is provided by Google is probably better described as Search Plus Google+




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