As soon as we move into the modern day, having an online presence is becoming more and more significant. Why? Because more and more people are not only looking into the products and services they want on the internet, however they are hoping to get these products and services online as well.
Take Wal-Mart for example. They are no longer an offline ONLY business. They are now one of the largest online retail companies, too. You can go to Walmart.com and purchase goods to be sent straight to your home, or have it shipped for free to a close by Wal-Mart store.
So, it goes without saying that no matter how great your website might be, without using a proper method and solid plan for getting some targeted traffic to your website... You're just not going to get a good ROI.
But this is obvious, isn't it? Sure it is, or you wouldn't be studying how to boost your website's search engine results positioning. Well, even if you're conscious that you need SEO services, you may not be familiar with some of the frequent pit falls that plague your optimization efforts for organic search.
The Three major organic search errors:
1. Not having enough quality information
Too many websites and weblogs don't have sufficient quality content on their web pages. They are generally making use of so many keywords and writing for automatic spiders, or they are composing just a couple hundred words per article.
Rather than writing for search engine "spiders" you need to write for people. When you write for search engine software, your articles speech becomes broken and difficult to understand for your viewers. In the old times, this was the norm, and it was one technique to defeat the "system" and obtain a higher search engine ranking. But Google has become smart to this course, and they have created newer, more intelligent ranking algorithms. Now, to obtain the top 10 ranking... You have to write smarter. You must compose articles that is both human friendly and robot friendly.
2. Not utilizing anchor text properly
Once you connect to another area of your website, or to other website all together... How do you do it? In case you are like 90% of web owners that have no clue about how precisely organic search works, then, you may just use "read more" or "click here" as your link text.
As an example, let's say you intend to share a website article with your visitors. You might say, "To discover more about how to teach your dog to take a seat, click here." (The underline words are the links.)
Particular, it makes perfect sense to your readers, but like I said in the last mistake... You need to write content for both viewers AND the search bots.
So how about this rather, "To find out about how to train your dog to stay, click here." Now you have the keywords linked to the website you are transmitting your readers to. And search spiders LOVE this!
Why?
Well, it can help them to comprehend what the page you are connecting to is about, and thus, they can rank your website's relevancy better... Thus obtaining you a higher search engine ranking.
3. Too much use of unfriendly crawler elements
Many entrepreneurs compromise their organic search for other non-useful elements... Whether they understand it or not. Here is a great example: Let's say you employed a web developer to give your company's web site a facelift. Well, they did an AWESOME job creating a "flashy" web design and taking your brand's image. But they wiped out your organic search efforts and your search engine ranking... Why? Simply because they created the entire website using Adobe Flash.
You see, when you utilize too web designs like Adobe Flash or too many graphics and so forth, you eliminate your organic search usefulness and could cost you a top 10 ranking.
The perfect solution is? Incorporating the right text elements to deal with the negative website elements. That, or just eliminate the poor elements altogether.
But exactly how do you know which components to change or get rid of? How can you improve your search engine ranking using organic search strategies? Well, you can do it yourself and waste hours upon hours upon hours of analysis discovering how... Or you can employ professional internet marketing companies which offer website SEO services.
Take Wal-Mart for example. They are no longer an offline ONLY business. They are now one of the largest online retail companies, too. You can go to Walmart.com and purchase goods to be sent straight to your home, or have it shipped for free to a close by Wal-Mart store.
So, it goes without saying that no matter how great your website might be, without using a proper method and solid plan for getting some targeted traffic to your website... You're just not going to get a good ROI.
But this is obvious, isn't it? Sure it is, or you wouldn't be studying how to boost your website's search engine results positioning. Well, even if you're conscious that you need SEO services, you may not be familiar with some of the frequent pit falls that plague your optimization efforts for organic search.
The Three major organic search errors:
1. Not having enough quality information
Too many websites and weblogs don't have sufficient quality content on their web pages. They are generally making use of so many keywords and writing for automatic spiders, or they are composing just a couple hundred words per article.
Rather than writing for search engine "spiders" you need to write for people. When you write for search engine software, your articles speech becomes broken and difficult to understand for your viewers. In the old times, this was the norm, and it was one technique to defeat the "system" and obtain a higher search engine ranking. But Google has become smart to this course, and they have created newer, more intelligent ranking algorithms. Now, to obtain the top 10 ranking... You have to write smarter. You must compose articles that is both human friendly and robot friendly.
2. Not utilizing anchor text properly
Once you connect to another area of your website, or to other website all together... How do you do it? In case you are like 90% of web owners that have no clue about how precisely organic search works, then, you may just use "read more" or "click here" as your link text.
As an example, let's say you intend to share a website article with your visitors. You might say, "To discover more about how to teach your dog to take a seat, click here." (The underline words are the links.)
Particular, it makes perfect sense to your readers, but like I said in the last mistake... You need to write content for both viewers AND the search bots.
So how about this rather, "To find out about how to train your dog to stay, click here." Now you have the keywords linked to the website you are transmitting your readers to. And search spiders LOVE this!
Why?
Well, it can help them to comprehend what the page you are connecting to is about, and thus, they can rank your website's relevancy better... Thus obtaining you a higher search engine ranking.
3. Too much use of unfriendly crawler elements
Many entrepreneurs compromise their organic search for other non-useful elements... Whether they understand it or not. Here is a great example: Let's say you employed a web developer to give your company's web site a facelift. Well, they did an AWESOME job creating a "flashy" web design and taking your brand's image. But they wiped out your organic search efforts and your search engine ranking... Why? Simply because they created the entire website using Adobe Flash.
You see, when you utilize too web designs like Adobe Flash or too many graphics and so forth, you eliminate your organic search usefulness and could cost you a top 10 ranking.
The perfect solution is? Incorporating the right text elements to deal with the negative website elements. That, or just eliminate the poor elements altogether.
But exactly how do you know which components to change or get rid of? How can you improve your search engine ranking using organic search strategies? Well, you can do it yourself and waste hours upon hours upon hours of analysis discovering how... Or you can employ professional internet marketing companies which offer website SEO services.
About the Author:
Discover more about "organic search" and how this can affect the ranking of your website. Visit SEONetworker.com for more details.
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